sERvices

From early-stage startups to international enterprises, I offer strategic consulting and implementation across marketing strategy, automation, and audience development.

Who I Work With

Startups & Scaleups

I work with founders and small teams to bring structure, clarity, and strategy to their marketing so they can focus on building while I help make sure the right people are paying attention. 

Public Figures & Personal Brands

I work with leaders, creatives, and changemakers – from artists and athletes to public officials – to shape how they show up, tell their stories, and connect with their audiences authentically, across platforms and cultures.

Tech Firms (IoT, SaaS, Cybersecurity)

I simplify the complex. From product messaging to automation systems, I help technical teams tell better stories, reach the right audiences, and set up scalable marketing systems.

Places, Spaces & Experiences

I work with restaurants, tourism, retail, and other brick & mortar establishments to reach the people who live, visit, gather, and return. Your story isn’t just about products — it’s about moments, meaning, and community.

 

Book a Discovery Call

If your challenge involves audience clarity, system optimization, or making marketing measurable — we’re a fit.

Core Services

marketing strategy consulting

Marketing from A to Z

Your full-stack marketing partner.
Get strategic and executional support across the full customer journey. I support projects from branding to campaign analytics — and everything in between.

Services include:

  • Marketing audits

  • Campaign planning & content strategy

  • Conversion & engagement optimization

  • Cross-functional team leadership

experiential event marketing

Event Marketing

Make your brand unforgettable.
I help organizations create impact-driven experiences — online and off — with integrated campaigns before, during, and after the event.

Services include:

  • Promotion strategy

  • Virtual/hybrid event workflows

  • Lead capture & post-event nurturing

  • Sponsorship/media engagement strategy

brand strategy consulting

Brand Strategy

Clarify your message. Amplify your value.
I partner with teams to refine their positioning, audience insights, and value narrative — so that what you say and how you say it actually moves the needle.

Services include:

  • Messaging & tone of voice

  • Positioning frameworks

  • Audience & competitive research

  • Visual identity guidance (in partnership with design teams)

hubspot consulting

HubSpot Consulting

Build a marketing machine that doesn’t burn out your team.
Whether you’re onboarding HubSpot or ready to clean up what’s already there, I help you build smarter processes and get the most from your investment.

Services include:

  • CRM setup and audit

  • Workflow automations

  • Custom dashboards

  • HubSpot + Salesforce integration

  • Sales/marketing pipeline alignment

community audience strategy

Audience Development

Expand your reach without losing authenticity.
From global campaigns to niche audience growth, I craft strategies that connect with your ideal users across platforms and cultures.

Services include:

  • Global content strategy

  • Persona + journey mapping

  • Multilingual/localized messaging

  • Community building (B2B/B2C)

marketing automation consulting

Marketing Automation

Workflows that save time — and drive ROI.
I build and optimize automation systems that nurture leads, convert customers, and keep your team focused on what matters.

Services include:

  • Email automation strategy

  • Lead scoring & segmentation

  • Lifecycle marketing

  • SaaS tool stack integration

Ariela came into our organization, a company that is growing fairly quickly which had no marketing department whatsoever and was able to build everything from scratch. I would highly recommend Ariela as someone who will speak her mind honestly and directly, work hard to achieve results and has a great vision of the big picture.

N. Strum, CEO @ Abby Connect

From the moment you sit down and start talking to Ariela it is obvious how smart she is. It's a comfort that you can throw any new idea, concept, strategy, or dynamic and she will quickly be up to speed on it. I have really enjoyed my brainstorming sessions with Ariela and sincerely appreciate her tenacity to see the work we were doing successful.

J. Marshall, Operations Director @ Ban.jo

Ariela helped build our community from day one. She played a huge and important role by bringing our community together, and consistently growing our online presence. Ariela and I have been working together for a while now, beside her being super smart and hard-worker, Ariela is probably one of the most loyal person I have ever worked with. She is a true asset to any company or a project she works on.

T. Siach, VP Marketing @ Wix Studio

Let’s Talk. Your goals.
Your growth. Your roadmap.

Get in touch

Ariela Ross-Jayyousi

Jerusalem Marketing Consultant

Expert in Digital Marketing, Community Building, and Business Development for over 20 years.

gold lioness logo with golden sparkle eye

Connect with me on LinkedIn

 

 

© 2025 Ariela Ross Jayyousi